Synthetic data is a hot topic in market research. Buzzwords like “virtual audiences” and “persona bots” are dropped quickly, while clear definitions and tangible value often remain unclear.
Rethink Research
Synthetic Populations in Market Research
Market Research
What are synthetic populations, how real are they and where do their biggest opportunities lie?
What’s inside:
- Definition: What synthetic populations are and how they differ from AI personas and synthetic respondents.
- Practice: How these models are created, which quality criteria apply, and why Statista+ deliberately does not use generative LLMs.
- Value: Where synthetic populations add real benefit and how they can support traditional market research.
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