How we measure sponsorship success for FKP Scorpio’s music festivals
Fast Facts
- We assess the advertising equivalent value of all sponsorship activities for their music festivals Hurricane, Southside, and Highfield.
- Sponsors can access all results and calculation details via an online dashboard.
- Organizers can demonstrate the success of their festival sponsorships, strengthening long-term relationships with partners.
The Challenge
Music festivals rely on strong partnerships with sponsors. In an increasingly competitive environment, sponsors are focused on ensuring their investments generate measurable value. As one of Europe’s leading festival organizers, FKP Scorpio needed a comprehensive advertising evaluation to showcase the value of its festival sponsorships to its partners in a transparent and visually compelling way.
Our Approach
Since 2019, we have been working closely with FKP Scorpio to oversee the entire data collection and analysis process for their music festivals Hurricane, Southside, and Highfield. We model the reach of each marketing activity and calculate the advertising equivalent value using industry-standard CPMs. These results are validated through in-depth visitor surveys and on-site assessments. Additionally, we provide:
- Structured Data Delivery: Advertising value and survey results are provided in an organized Excel file.
- Detailed Insights: A Power BI online dashboard offers personalized access for both sponsors and organizers, showcasing all results and calculations.
- Tailored Reporting: An optional PowerPoint report designed in the festival’s CI, ready for presentation to sponsors.
“Festival evaluations provide our partners with valuable insights into the effectiveness of their investments. They promote transparency and enable well-founded decisions for future engagements. The targeted analysis makes success factors visible and highlights optimization potential.”
Andreas Ibrom, Director Brand Partnership & Cooperations at FKP Scorpio
The Outcome
By utilizing Statista’s festival evaluation, FKP Scorpio accurately determines the advertising equivalent value of sponsorship activities, thereby strengthening its long-term relationships with sponsors. The online dashboard provides partners with continuous access to detailed advertising value calculations, allowing them to analyze specific activities with precision.
Methodologies & Capabilities
Marketing Evaluation + Market research + Power BI Dashboards + Design
Let’s speak about what we can do for you
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