In response to changing customer behavior and advancing digitalization, the entire retail landscape has been forced to regroup and, in some cases, even reinvent itself in recent years. New players and offerings such as About You or Outfittery have entered the market, while other companies such as Peek & Cloppenburg have clearly fallen into difficulties due to market dynamics. All retailers in between must defend their place in the retail landscape every day, through innovative thinking as well as through the adaptation of structures.
The developments of the last few months and our project experience have led us to summarize the current trends and priorities in five theses:
- - Customers want relevant experiences
- - Amazon has won
- - Stationary retail stores need to inspire
- - Tech first, retail second
- - The city center as a place of experience still has a chance